Scroll down

Welcome to Verona

After a day of travelling, meetings, shopping or touring the sights of Verona, the Hotel Firenze is the relaxing destination you want to find. Perfectly situated in the heart of Verona, our intimate, 54-room boutique is one of the best located-hotels for business and holiday guests.

The Hotel Firenze is strategically located between the Arena, the Porta Nuova train Station (few minutes on foot) and the Fair.



Whether you’ve arrived in the city to conduct business or to see the sights of Verona, at the Hotel Firenze, you will enjoy everything you need for a relaxing visit. Each of our elegant rooms offers the privacy, comfort and amenities you need to unwind after a day of travel, meetings or sightseeing (every bathroom is provided with a Jacuzzi or a shower with Turkish bath).

Fully renovated with a work desk, complimentary Wi-Fi and Air conditioning, our double rooms are ideal for Business or pleasure.


A commitment that we have set ourselves for so long is to offer you a special breakfast: local products of the best quality, variety of flavors, abundance in portions. 


Open from 5pm to 10pm

Come and have a drink in the warm atmosphere of the Lounge Bar. You can find excellent cocktails and special Prosecco flutes or a special glass of Amarone.

Need a quick snack?  The Bacosi Bar is at your disposal!


The Best Western Hotel Firenze has private rooms for 10 to 40 people in Verona.
3 meeting rooms suitable for every need.

Plan now your meeting with us!


We are the third generation to run Hotel Firenze...

Culture and Music are our Family's focus


Hotel Firenze Verona | Verona | Hotel Services

Hotel Services

Parking, business corner, working room, bike rental, daily cleaning service ...
Hotel Firenze Verona | Verona | The Arena

The Arena

10 minutes walking from the Hotel Firenze. The third largest amphitheater in Italy, after the Colosseum and the amphitheater of Capua


Good to know

A safe experience at our Hotel

The wellbeing of our guests and staff is of paramount importance.

We have introduced a number of measures to ensure the highest level of protection.

Hotel Firenze Verona | Verona | Cavallino Studio Apartments
Hotel Firenze Verona | Verona | Rooms of the Tradition
All roomsRooms of the Tradition

Rooms of the Tradition

Hotel Firenze Verona | Verona | Rooms of the Innovation
All roomsRooms of the Innovation

Rooms of the Innovation

Hotel Firenze Verona | Verona | Cavallino Studio Apartments
All roomsCavallino Studio Apartments

Cavallino Studio Apartments


3 reasons to stay with us

What our guests say