Our Story, our Family, our Tail

We are the third generation to run Hotel Firenze: first our grandparents, then our parents, we are doing our best to honour the tradition that created the hotel between the two wars, raised from destruction, developed when tourism became a mass phenomenon. Renewed for the first time by extending. Renovated a second time by adding a new home.

And now planning the hospitality of the third millennium, in the effort to be at the forefront and be able to guarantee quality to all those who seek the personality of those who practice it in the hotel, live it and have made it a reason to live .

For Culture and Business

Culture and music are our family’s focus.

We are a short walk from Arena, the largest outdoor lyric amphitheater in the world, built in the 1st century AD, home to a centenary festival and theater coveted by the greatest international pop stars.
We have produced symphonic music concerts and will be repeating on the occasion of the next 100 years’ from the company foundation.
We proudly live in a World Heritage town, a recognized venue for events, international meetings and fairs of national and world importance.

3 reasons to stay with us

What our guests say